This webinar, hosted by UK ORGANIC and Organic Research Centre on December 11th 2024, took a deep dive into the UK ORGANIC & ORC Consumer Insights Report 2024.
The webinar examined where organic shoppers prefer to shop, how they navigate their purchasing decisions, and the key motivators driving their choices, such as health, sustainability, and ethical considerations. It also addressed the barriers to broader adoption of organic products, and explored the financial profiles of organic consumers, highlighting a surprisingly diverse range of income groups and spending patterns.
The panel included author Rowan Dumper-Pollard from Organic Research Centre, Cristina Dimetto from UK Organic, Managing Director, Julia Kirby-Smith from Better Food Traders and Leslie Cowell from Officially Organic.
