As part of our Marketing of Organics project – which is looking to identify ways of growing the organic market– we are recruiting volunteers to participate in short 1-2-1 interviews to explore how different people engage with organic products and why.
The information gathered from the interviews will compliment a large consumer survey that was undertaken by ORC and UK Organic (as well as other contributors) in spring this year.
We have already had a fantastic response to the mailing we sent out last week asking for volunteers, with lots of people signing up to be interviewed – thank you!
We want to cover shoppers with varying backgrounds and levels of engagements with organic and would really like to hear from you if your shopping habits fit one of the following statements:
I mainly buy organic products from time to time (e.g., for a special occasion).
I usually prefer to buy things as organic, but I haven’t bought as many organic products in the last few years.
I buy a product as organic if it’s on sale or priced similarly to non-organic.
Please complete our interview sign-up form if you are interested in taking part in our study. Deadline for signing up is Wednesday 31st July 2024..
An ORC researcher will be in touch to arrange an interview time that suits you. Interviews will be conducted over the phone or via video call. We hope to have completed all the interviews by mid-August.
Participants will receive a thank you gift and will also be entered into a prize draw to win an Organic Hamper.
*Please note that not everyone that signs up will be chosen to participate in an interview. We are looking for an equal number of people for each of the statements listed above.
