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'Turn your nose up' campaign launched

Category: News
12 May 2016

Dominic West, Rupert Everett, Jon Snow, Jeremy Irons and Vivienne Westwood are some of the high profile talent that appear in a new two-minute campaign video which exposes the barbaric truth of pig factories, and in doing so, moves many of the celebrities to tears. The video captures their reactions to the horrific footage of pigs suffering in intensive rearing units, which have come to be dubbed 'factories'.

The ‘Turn Your Nose Up’ campaign has been created in light of new information that pig factories threaten our health. These factories are cramming pigs into such horrendous conditions that they need to be routinely dosed with antibiotics just to keep them alive, leading to ‘superbugs’ - human diseases that are difficult to treat because they have become resistant to antibiotics.

To help raise awareness of the campaign and encourage people to only buy high welfare pork, the video asks the public to show their support by posting a selfie turning their nose up on social media with the hashtag #TurnYourNoseUp. The campaign has already garnered the support of 65 high profile figures from the world of music, acting, food and design. They include: Sting, Zac Goldsmith, Jamie Oliver, Hugh Fearnley-Whittingstall, Stella and Paul McCartney, Hugh Grant, Lily Allen and the likes of Moby, Stephen Fry, Jo Wood, Joanna Lumley Roger Moore, Jools Holland, Lucy Watson will be posting selfies turning their noses up online on the 12th May launch day.

Fashion photographer, Clive Arrowsmith has also produced a series of powerful portrait photographs, while renowned fashion designer and campaigner Dame Vivienne Westwood has designed a limited edition T-Shirt that debuted on the runway at Milan Fashion Week. The T-shirt costs £30 with 75% of the sale price going to Farms Not Factories’ work. The T-shirts can be purchased at: www.farmsnotfactories.org

Tracy Worcester, founder of www.farmsnotfactories.org says, “Our message is simple, we want to help bring an end to this dangerous, inhumane system and encourage the public to only buy pork from high welfare farms. Vote for real farming over factory farming by buying pork with the labels RSPCA Assured, Outdoor Bred, Free Range or best of all, Organic.”

The campaign is supported by high profile NGO partners Compassion in World Farming, The Soil Association, Friends of the Earth, Antibiotic Action and Alliance to Save Our Antibiotics.

For further information, visit: www.farmsnotfactories.org

Keywords: pig factory farming

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